German Heritage.
Dealer-Ready Infrastructure.

GRUNDIG has been a trusted European electronics and lifestyle brand for over 75 years. Since sponsoring the first UCI Mountain Bike World Cup in 1988, cycling is in our DNA. Today, our e-bikes carry that same commitment to quality — and your dealership benefits from that instant brand credibility.

GRUNDIG ECB28 in nature

Made in Europe

Assembled in Germany. Every bike ships with a certificate of European origin — critical for EU-market compliance and insurance purposes.

EN15194 Certified

Full EPAC compliance: 250W, 25 km/h. Your customers ride legally on all EU bike paths without a license or registration plate.

3-Year Warranty

Industry-leading coverage gives your customers confidence at point-of-sale — and reduces your after-sales support burden.

Ready to Ship

Stock held at our Germany warehouse. 5–10 business day delivery across Europe. 85% pre-assembled — minimal setup at your end.

CE Parts Only

Every component is CE-certified. No compatibility surprises, no warranty voids from non-compliant imported parts.

Media-Tested

Reviewed by Tour, Radfahren, Handelsblatt, and Velo Total. Your customers already recognize the brand before they walk in.

Two Models.
Every Rider Covered.

From the accessible commuter to the premium mid-drive — stock both and own the full e-bike category.

2026 Edition
GRUNDIG ECB28 E-Bike
E-Series · Entry Level
ECB28

Every day. Every route.

  • Motor Ananda 250W Hub
  • Torque 42 Nm
  • Battery 36V 13Ah (468Wh)
  • Range Up to 120 km
  • Brakes Hydraulic Disc
  • Gears Shimano 7-Speed
  • Frame AL6061 Step-Through
  • Wheel 700C / 28″
€1,599
MSRP
View Full Specs

Why Dealers Choose GRUNDIG Over Generic Imports

In a market flooded with unverified imports, GRUNDIG gives your business a defensible position — on compliance, safety, warranty, and brand trust.

01

European Assembly = Legal Certainty

E-bikes without a traceable European origin face increasing scrutiny from customs, insurance providers, and local authorities. GRUNDIG ships with full documentation — protecting you and your customers.

02

Insurance-Ready by Default

Major European insurers (ADAC, Allianz, ANWB) require EN 15194 and EN 50604-1 certification for coverage. Every GRUNDIG model qualifies — removing the biggest objection at point-of-sale.

03

Mid-Drive Advantage (GCB-1)

The Bafang mid-drive with torque sensor delivers a natural, responsive riding feel that hub motors can’t match — a clear upgrade story for customers graduating from entry-level bikes.

04

Brand That Sells Itself

GRUNDIG’s 75+ years of consumer trust — televisions, audio, appliances — transfers directly to e-bike confidence. Customers don’t need educating on who GRUNDIG is.

05

Minimal Assembly, Maximum Margin

85% pre-assembled from the factory. Your technicians spend minutes, not hours, per unit — keeping your cost-per-bike low and throughput high.

Every Standard Met.
Nothing to Prove at the Border.

Our e-bikes are engineered and tested against all relevant EU regulations, so you never face surprises at import, registration, or insurance.

Standard Requirement ECB28 GCB-1 What It Means for Dealers
EN 15194 (EPAC) 250W / 25 km/h limit Certified Certified No license, no registration — legal on all EU bike paths
EN 50604-1 Li-ion battery safety Certified Certified Required by major EU insurers for theft & liability coverage
CE Marking All components Full CE Full CE Eliminates warranty voids from non-compliant parts
EMC Testing Lighting & display Passed Passed Legally compliant road lighting — reduces liability
IP65 Battery waterproofing Rated Rated All-weather reliability = fewer warranty claims
Origin European assembly Germany Germany Full customs documentation; no grey-market risk

What the Press Says.

Tour Magazine

“The GCB-1 performs well across city, touring, and commuter use — with smooth, confident handling throughout.”

Radfahren

“A reliable and solid companion for everyday riding — the Grundig Pedelec delivers where it counts.”

Handelsblatt

“Practical, solid equipment — exactly what the Grundig name stands for: quality engineering built to last.”

Velo Total

“The GCB-1’s design places strong emphasis on accessibility and rider comfort — and it shows in every kilometre.”

Carry GRUNDIG.
Own the E-Bike Category.

Three partnership tiers — from your first demo unit to a strategic brand partnership. Every tier comes with real support, real benefits, and a clear path to grow.

Benefit Demo Authorized Strategic
Store Locator Listing on Website
Real-time Customer Support
Basic Marketing Kit
Premium Marketing Kit
Store Story Feature on Website
Logistics Optimization
1:1 After-Sales Specialist
5-Unit Performance Bonus
10-Unit Bonus + 2% Voucher
Priority for Brand Campaigns
Customization Service

For orders exceeding 50 units, we offer tailored product customization to meet your specific requirements — color variants, branding, component selection, and more.

Dedicated Support

A senior account manager is assigned to provide one-on-one consultation, developing flexible solutions based on your local market and operational needs.

Earn More as You Grow.

1
Demo Bike
“Fast Start” Rebate

To lower your initial entry cost, we offer a dedicated price adjustment for your first unit:

Purchase your first demo bike at the sample price. Once your cumulative orders reach 5 units within 3 months, a €100 discount will be applied directly to your 5th unit’s invoice.

2
Market Development Fund
(MDF) & Performance Bonus

We reward partners who actively promote the brand through in-store displays, branded materials, or social media campaigns:

Achievement Reward

Reach 10 cumulative units within 3 months of your first demo purchase → receive the €100 demo credit PLUS a 2% Sales Bonus on all orders in that period (excl. first demo bike).

Fulfillment: Incentives are issued as purchase vouchers, applied as a discount on your next order.

* Terms and conditions apply. The brand reserves the right of final interpretation.

B2B Partnership Program

Ready to Become an
Authorised GRUNDIG Partner?

Wholesale pricing · OEM options · Dedicated account manager · 24-month warranty support

contact us